Google Ads remains one of the most powerful platforms you can use to grow and make money from your online business. Here are some important notes you should remember when running Google Ads in a perfect way. Make sure your targeting is precise and you’re reaching your right audience. Second, make sure your ads are well-written and persuasive. Lastly, ensure that you track the results of your campaigns to make any necessary changes.
Let’s you reach the right people when they are trying to find what it is you offer. When they’re actively searching for key phrases related to your service, your product, you can be in 1st place on Google and get a lot of business from there.
However, many people find it difficult to run ads. They don’t know how to write effective ad copy, set up campaigns correctly, or track their results.
Today I’m going to share some unique steps that anyone can learn to help them win conversions from their Ads campaigns.
Connect Google Analytics to Ads & Search Console
First step– You need to connect your Google Analytics to Ads & Search Console. This is one of the most important factors to creating & and run ads campaign successfully.
Next, you will need to build an in-depth remarketing audience.
Did You Know that remarketing can help businesses get a higher click-through rate than traditional advertising? Additionally, remarketing CPCs costs are typically two to one hundred times less than regular ad spending. This is because people who have visited your site before are more likely to convert as they are familiar with your products and services. When you target these people specifically with detailed targeting campaigns, you’re getting the most out of your advertising budget while also increasing your conversion rate.
Long Tail Keyword Research
Step Two– Generalized keywords are often highly competitive as everyday marketers want to target them due to their high search volume. This doesn’t always mean the best quality traffic.
Longtail keywords are a great alternative because they still have a decent search volume, but the competition is usually much lower. This will increase your chances of ranking higher on search engines and drive more traffic to your website.
Where do you collect longtail keywords? Use some tool or better use the search console if you have already activated it. It will give page-wise information to select longtail keywords.
Create Negative Keywords
Step three– With negative keywords list, you’ll save a lot from your ad campaign.
Most of your customers are searching for free services. For example, if you’re selling t-shirt designer tool and your customer searching for free t-shirt designer tool download, then the word free & download is not relevant to your business sales. So you must put negative keywords to inform the google system these are not relevant to your campaign.
Campaign Exclusion
Step four– There are a lot of different targeting elements you can use with focus Ads. One such targeting element is exclusions. Exclusions allow you to target an audience that isn’t in the high-income category. This is a great way for you to target an audience that is more likely to convert.
Target Location
Step five– You have three options to target a specific location in your ad campaigns: geotargeting to an area around a particular location or targeting keywords that are related to it, or both.
One way to target people is to use keywords that are related to their location. For example, if you sell clothes and you want to target people in Los Angeles, you could use the keyword “clothing stores LA.” This will ensure your ads only appear when people search for the term.
Another way to target people based on their location is by geotargeting to a radius around a certain area. This means your ads will only appear for those who live within a radius of your business. For example, if you’re a restaurant in New York City and you want to reach customers within 10 miles of your business, you can geotarget 10 miles around your address.
Both can be done simultaneously – target keywords.
Adding Extensions
Step Six– Adding extensions to your website is a surefire way to increase clicks. They take up more space and signal that there is more content. There are many extensions that you can use but we will only focus on Callouts and Sitelinks.
Sitelinks are additional links that appear beneath your ad text and direct users to specific pages on your website. You can create up to six sitelinks for each ad, and they’re a great way to highlight important pages on your site, like your product or services pages.
Callouts are short phrases or statements that explain what you do and what makes you different. They appear as bullet points above your ad text, and like site links, you can create up to six for each ad. Callouts can be a great way for you to tell people why they should click on your advertisement.
Copy Competitors Keywords & Ads
Step seven– When you’re running ads on your competitor’s keywords, you’re bidding against them for the same traffic. This means that you need to have a well-optimized ad campaign with high-quality scores in order to outrank them.
You can also use your competitor’s Ads as inspiration for creating your own Ads. Study what they’re saying and how they’re saying it, and try to create ads that are even better than theirs.
Optimize for Quality Score
Step Eight– There are a few things that you can do to make sure your Quality Score is as high as possible. Make sure that your ad copy matches the keywords you are targeting. Second, make sure your landing page is relevant to the offer in your ad and is high quality. Finally, bid on keywords that have a high CPC (cost-per-click) because those are more likely to get clicked on.
That’s all to share from my personal experience. If you’re a regular adword user I hope this will help you a lot to optimize your campaigns.
Still, have questions? Please do comment below. I’ll explain briefly from my experience. Or you may send me a private message through the contact form.
