In 2020, many people had no control over the things around them. But while we can’t stop a pandemic, we can control how we react now, and prepare for the future. So, onward to 2022 and to think about how to position your company for the expected recovery.
Now is the time to begin the transition from reactive survival tactics to pro-active recovery and growth strategies. Post-pandemic effects are still largely unknown, but success will surely go to those who are already considering business strategy changes.
Already this devastating epidemic is disrupting the entire world, but it also has some positive notes.
Shift from Offline to Online
The brick-and-mortar stores are starting to understand that they need a digital presence to keep up with the current market.
The traditional print business model is not sustainable now. If you run physical stores, it’s important to have an online presence, or else you might not get customers at all.
So, it’s time you set up a system that will allow people to order items online.
You can also offer customization to your customers by integrating a product designer tool in your backend. This way, you can not only keep your business running but also sales-oriented and engaging.
Localized Order Delivery
There are some countries with shipping restrictions that make it expensive to ship there. Once you create your business website, you can inform your customers that you are operating remotely to deliver local orders in the vicinity of your remote location. If you have local warehouses, you can fulfill local orders as localized shipping doesn’t face stringent shipping
Then, when shipping is lifted, you expand your online business to different parts of the globe.
Custom Products (Especially T-shirts, Signages, and Photo Albums)
If it were not the COVID-19, all custom products would be in demand as usual.
Unfortunately, this is not the scenario.
A few custom products can still command a high price. A custom t-shirt for fundraising, spreading awareness, thanksgiving, inspiration, etc. can be a good source of income today.
Big hospitals, health care clinics, or local administration authorities, etc. can use custom signs to create awareness. for example, they can display these signages in public places to appeal to people to stay indoors, follow the lockdown rules, and make sure everyone is cooperating. Hospitals can help spread awareness of COVID-19 so that people won’t need to fear infection as much.
Flexibility in Return and Exchange Policies
A study found that 96% of digital buyers would repeat purchases if the seller handled the returns experience appropriately. You should make it easier for customers to return or exchange their purchases and extend the period of time within which they can do so. This will engage your customers better and enhance their shopping experience, which in turn will boost your sales
Printed Personal Protective Equipment
Mask is in high demand because of its cost-effectiveness. Many companies and even individuals from this field have stepped up to mass-produce masks.
Printed Mask has become a fashion accessory after the Covid-19 outbreak.
You can provide customizable masks to your customers to increase your sales in this area.
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In a Nutshell
Tough times require tough and smart decisions. If you face a tough decision, it’s important to be objective so that you can make the best choice. The print business landscape has been changing and new trends need to be analyzed and the new opportunities will require adjustments. It is time for you to acknowledge COVID-19’s influence on daily life and be prepared to deal with it with the appropriate adaptations.
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