There are two best google ads targeting available to consider when choosing the right Ads for your business. The first thing you need to decide is what type of advertiser you are. There are three types of advertisers: remarketing, video, and search. Remarketing allows you to show ads to people who have visited your site before. Video ads are self-explanatory; they are videos that run before, during, or after other videos on YouTube. Search Ads appear next to search results on Google ads when someone searches for something related to your business.
The second thing you need To think about is what type of ad format you want to use. The most popular ad formats are image, text, and video ads. Image ads are static or animated images that usually appear in the middle of a web page or above the fold (the area of a web page that is visible without scrolling). Text ads are short descriptions that appear next To search results on Google Ads or as Sponsored Links on other websites. Video Ads can be either in-stream (meaning they play before, during, or after other videos) or discovery (meaning they appear as thumbnails on YouTube homepages or next to related videos).
Read: Perfect way to do Google Ads (Adwords) for conversions
Targeting types you may choose while creating Google Ads
Finally, you need To choose where you want your ad To appear how often it should show up, And for how long it should run For example do want your ad To only show up during business hours Monday Through Friday? Once you’ve taken all these factors into consideration then You’re ready to create your campaign!
- Device targeting, allows you to serve your ads to users on desktops, smartphones, and tablets.
- Language targeting, lets you reach people with your selected language as their browser’s language setting.
- Demographic targeting, lets you reach people of specific ages, genders, and interests.
- Interest categories, which lets you target people based on their interests as determined.
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