With consumers spending more and more digital media time on mobile apps, it becomes essential for websites to deliver optimal user experience.  The trends in website and web application development keep changing from time to time. Your business website must meet the latest trends and customer expectations to accomplish higher conversion rate and drive online sales. The website also needs to deliver optimal user experience across various devices – computers, smartphones and tablets – to keep visitors engaged and convert them into customers. You must consider redesigning the website to make it user-friendly and deliver user experience across varying devices. Also, website redesign will help your business to acquire new customers and drive sales.

7 Reasons Why You Must Redesign Your Business Website without Any Delay

1) Customers spend more digital media time on apps

A large percentage of web traffic nowadays comes from mobile devices. Most customers nowadays access websites and web stores on their smartphones and tablets. But they spend most of their digital media time on mobile apps. Hence, it becomes essential for you to make the website deliver richer user experience across computers and mobile devices. Your website redesign strategy can focus on responsive web design to make the website accessible and look good on varying devices with a single code base. Also, you can test the redesigned websites across browsers, devices, platforms, and networks to determine the measures required for improving its user experience and engagement.

2) Customers abandon slow websites

While ranking websites, Google uses loading speed as a key search engine. Also, most visitors nowadays abandon websites that take more than three seconds to load. Hence, the loading speed of your business website will impact its user experience as well as search engine ranking. You can opt for website redesign to make the website load faster and prevent user abandonment. While redesigning the website, developers will increase its loading speed by implementing caching, optimizing images, compressing website resources, reducing number of server requests, and using content delivery networks (CDNs). Also, they will use a number of tools to measure the website’s loading speed across devices.

3) The website needs latest tools, plugins and APIs

Often developers use web frameworks to simplify and accelerate custom website development. Also, they use various plugins and application programming interfaces (APIs) to enhance the website’s functionality, performance, and interoperability. But tech companies and communities keep upgrading these plug-ins and APIs regularly. Likewise, certain open source plugins and extensions become obsolete due to lack of constant support. Hence, your website must use the most recent version of third-party tools and get rid of the obsolete tools to remain functional and deliver richer user experience. While redesigning the business website, developers will upgrade the third-party tools and replace the obsolete tools.

4) Persuade customers to share the website on social networks

Many enterprises nowadays measure the popularity of their websites based on social media share. Several businesses even launch digital marketing campaign to persuade users to share website content and links on popular social networking platforms. When you decide to website redesign, it becomes easier to make the website content and links more appealing.  Also, you can accentuate the social media shares by including presentable titles, descriptions, and thumbnails in each web page. The social media share will further help you to divert more visitors to the website and increase conversion rate.

5) Add new functionality to the existing website

The website redesign strategy gives you adequate scope to add new features and functionality to the website. You can even consider customizing the website redesign strategy according to your present and future business requirements. For instance, you can convert your existing website or blog into a web store by incorporating eCommerce functionalities at the time of redesigning. Likewise, you can add a blog to the existing website to provide fresh content and updated information to customers. Hence, you can consider redesigning the website to keep it up-to-date and meet your long-term business needs.

6) Simplify website content publication and promotion

The quality of website content impacts its user experience and search engine ranking. You can update the website content regularly to divert search engine traffic and engage the visitors. The content management systems (CMS) make it easier for entrepreneurs to create, publish, and promote website content without putting extra time and effort. You can take advantage of a robust CMS to implement a robust content marketing plan and overcome impact of frequent search engine algorithm updates. While redesigning your business website, the web application developers can integrate a CMS into it to facilitate content creation and distribution by targeting customers and search engines.

7) Reduce bounce rate and increase conversion rate

The web analytics tools and services make it easier for business owners to collect, measure, and analyze website data. You can use web analytics to monitor the behaviour, preferences, and interests of visitors. Also, web analytics will help your to measure bounce rates and conversion rates. But you need to explore ways to reduce bounce rate and increase conversion rate to generate more sales revenue. While redesigning the website, you can easily reduce bounce rate by improving the website’s layout, navigation, content, and performance. Likewise, you can prevent user abandonment and improve conversion rate by making the website accessible on varying device and load faster.

On the whole, website redesign will help your to keep the website relevant and up-to-date. While redesigning the website, you can add new functionalities to improve customer experience and meet long-term business requirements. Also, the redesigned website will help you to keep the visitors engaged and convert them into customers. Hence, you can always invest in website redesign to get higher returns over a longer period of time.