Nowadays, People are not interested in dull, repetitive products. They want something new and exciting. Your products must have a unique selling proposition that will catch the customers’ attention.
To get success in e-business, you need to rethink what it means to “sell” in your store. Because everybody does business this way today, it has become a well-established habit. Providing people something different is a way of attracting their attention. Because of product customization, the gifting and lifestyle industry is becoming more popular.
Adding customization options to products has helped many big brands see a boost in sales after making their products more tailored to particular consumers.
Considering the studies from Bain, out of 1,000 online shoppers less than 10% have tried customization while 25% to 30% are interested in trying customizing the products. You can imagine the type of potential this industry has.
Big brands like Amazon and Coke have found ways to profit off of customized products. In their own words, here are the four rules that helped them succeed.
Rule 1: A Clear Idea About Your Offerings
Customization makes customers invested in your product because they were involved in the process of creating it. The customers are more likely to feel a sense of ownership toward the brands they have purchased from. In this way, you are making it easier for them to have the experience they want. Your competitors can’t replicate anything that is exclusive to your products.
You will be influencing your brand image by customizing. To make it more impactful, you’ll need to develop a clear idea about the best way is to provide your customization offerings.
Rule 2: Think about how much customization do you need to offer?
The companies or brands that provide product customization have 10–15 core products and around 100–150 ways to customize the products. After some period of time, the customer will lose interest in the products. And that wouldn’t be because you offered only 100 ways to customize the product, but because there were only a few products.
So, while scaling your customization shop, make sure you are growing not only in the horizontal direction but in the vertical direction also. We want to say that don’t focus only on offering personalization, but keep an eye out for product development and adding new ones too.
Your product list should keep up with the times. When the times change and your customers want something new, you should be able to give it to them.
Rule 3: Keep the Overall Experience Simple for Users
“Simplicity of Approach is always best.” — Charlie Chaplin.
When you have to offer customization, you will have to be very careful. It’s always possible that you overdo things, so it’s important to make sure that you don’t. Your customers need to understand how your product can solve their problems. Don’t make it too complicated, keep language simple and short.
If your e-store doesn’t have good aesthetics and is hard to navigate, customers will have a much harder time on your website. This will cause a negative effect on their mind, making it hard to develop a positive view of your brand.
So, make sure you are keeping it real and simple.
Rule 4: Make the Customer Experience a Priority
Last rule: make sure your website along with your product designer tool creates a full-rounded experience for your visitors. Make it a priority.
When we talk about customer experience, we are talking about every way that a customer interacts with your organization that’s also your website.
These 4 rules will enhance the overall quality of your e-store and should be applied in order to improve your online store.