As flagship smartphones from two of the most influential tech giants in the world, the Google Pixel 9 Pro XL vs Samsung S24 Ultra comparison has sparked intense debate among tech reviewers, mobile enthusiasts, and potential buyers. Both smartphones offer high-end specifications, AI-powered capabilities, and next-generation display and camera technologies. When it comes to real-world performance in speed, display, and camera, each brand takes a unique approach to innovation and user experience.
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In this in-depth review, I’ll break down how each smartphone performs across these core categories to help you decide which mobile is the better investment in 2025.
Speed & Performance: AI-Centric vs Raw Power
Performance is one of the top priorities for flagship smartphone users. Whether you’re a gamer, multitasker, or content creator, your smartphone’s ability to handle intensive tasks without lag can make or break the user experience. The Google Pixel 9 Pro XL vs Samsung S24 Ultra contest in this area reveals two very different strategies in processing power.
Google Pixel 9 Pro XL: Powered by AI-Optimized Tensor G4
Google’s in-house Tensor G4 chip is specifically designed for AI-centric operations. Instead of focusing purely on benchmark scores or raw GPU strength, Tensor G4 integrates AI into every aspect of the phone’s performance. This chip enables real-time translation, intelligent app suggestions, advanced call screening, and image processing that happens almost instantly during or after capture.
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In terms of memory, the Pixel 9 Pro XL comes with 12GB of LPDDR5X RAM and UFS 4.0 storage, allowing seamless multitasking and fast app loading. While Tensor G4 doesn’t beat the Snapdragon 8 Gen 3 in synthetic benchmarks, it performs remarkably well in day-to-day tasks such as multitasking, social media use, photo editing, and even mid-level gaming. The biggest strength here lies in AI-optimized efficiency—everything feels smooth and responsive.
Samsung Galaxy S24 Ultra: Unleashing Pure Performance with Snapdragon 8 Gen 3
Samsung has opted for the Snapdragon 8 Gen 3 for Galaxy, a specially tuned version of Qualcomm’s most powerful chip to date. Built on a 4nm process, this processor is a beast when it comes to raw CPU and GPU performance. It supports high frame rate gaming, 4K video editing, and powerful multitasking without breaking a sweat.
Backed by up to 16GB of RAM and fast UFS 4.0 storage, the S24 Ultra is built for those who demand top-tier performance. Tasks such as running multiple apps, playing graphically intense games, editing videos, and switching between virtual desktops are handled effortlessly.
Which One is Better in Speed?
If you’re someone who values artificial intelligence, machine learning integration, and real-time smart suggestions, then the Pixel 9 Pro XL stands out. But for users who prioritize sheer processing power, faster rendering, and peak multitasking performance, the Samsung Galaxy S24 Ultra is the clear winner.
Display: Visual Accuracy vs Vibrancy and Brightness
When it comes to display quality, both Google and Samsung have consistently set high standards. In the Google Pixel 9 Pro XL vs Samsung S24 Ultra debate, both phones offer exceptional screen experiences, but they appeal to different user preferences.
Pixel 9 Pro XL: True-to-Life OLED Brilliance
The Pixel 9 Pro XL features a 6.7-inch LTPO OLED display with a resolution of 3120 x 1440 pixels, offering high pixel density and outstanding detail. The screen supports HDR10+, an adaptive refresh rate from 1Hz to 120Hz, and peak brightness up to 1,800 nits. Google has refined its color calibration to provide natural, accurate tones, ideal for photographers, editors, and users who prefer realistic visuals over oversaturated colors.
The display’s minimal bezels and curved design also improve immersion, while features like Always-on Display, Now Playing, and At a Glance make Google’s display feel intelligent and integrated into daily life.
Samsung S24 Ultra: Dynamic AMOLED at Its Peak
Samsung’s 6.8-inch Dynamic AMOLED 2X display is larger, brighter, and arguably more immersive. With 3200 x 1440 resolution, HDR10+, LTPO 120Hz adaptive refresh, and an astonishing peak brightness of 2,600 nits, the S24 Ultra’s screen excels in all lighting conditions—including direct sunlight—thanks to the new Vision Booster 2.0.
Samsung also offers customizable color profiles, allowing users to switch between vibrant and natural modes. The S Pen integration further adds productivity value, enabling note-taking, sketching, and precise navigation directly on the display.
Who Wins in Display?
If you appreciate color accuracy, a clean UI, and less eye strain, the Pixel 9 Pro XL delivers a phenomenal display experience. For users who want maximum brightness, customization, larger canvas, and S Pen functionality, the Samsung S24 Ultra’s display is unmatched.
Camera System: Smart Processing vs Professional Control
Photography and videography are defining factors in flagship smartphones. Both brands aim to dominate this space, but the Google Pixel 9 Pro XL vs Samsung S24 Ultra camera battle shows each takes a unique approach—Google relying on AI brilliance, while Samsung focuses on versatility and zoom capabilities.
Pixel 9 Pro XL Camera: Smartest Shooter Yet
The Pixel 9 Pro XL includes a 50MP main sensor, a 64MP ultrawide lens, and a 48MP 5x telephoto lens. Powered by Google’s new AI Image Core, the Pixel delivers some of the most lifelike and balanced photos on any smartphone. The new Magic Editor 2.0 allows for intelligent background adjustments, object removal, and real-time lighting changes post-shot.
In low light, Google’s Night Sight still leads the industry with sharp, color-accurate photos. Video quality has also improved significantly with Video Boost, delivering better stabilization, cinematic blur, and real-time HDR video recording. Google also excels in natural skin tones and facial detail.
Samsung S24 Ultra Camera: Versatile and Professional
Samsung has equipped the S24 Ultra with a 200MP primary sensor, a 12MP ultrawide, a 10MP 3x telephoto, and a 50MP 5x periscope telephoto. With up to 100x Space Zoom, Samsung offers unparalleled zooming capabilities without significant loss of detail. The camera captures sharp images even in difficult lighting, and the built-in Pro Mode gives photographers manual control over ISO, shutter speed, and focus.
Video performance is equally impressive, with support for 8K at 30fps, super steady modes, and HDR10+ recording. The AI Image Remastering tool and One UI camera software offer endless editing possibilities.
Which Has the Better Camera?
If a point-and-shoot photographer who values realism, consistency, and AI-enhanced photography, the Pixel 9 Pro XL is the clear leader. But for users who want maximum control, extended zoom, and pro-level features, the Samsung S24 Ultra dominates in camera versatility.
Battery Life and Charging: Smart Efficiency vs Fast Refueling
Battery life is about more than just capacity—it’s about how efficiently the phone uses its power and how quickly it can recharge. In this aspect, the Google Pixel 9 Pro XL vs Samsung S24 Ultra comparison shows how optimization can be just as important as numbers.
Google Pixel 9 Pro XL Battery Experience
With a 5,050mAh battery, the Pixel 9 Pro XL is optimized for all-day use. Google’s AI-based battery saver intelligently limits background activity based on user behavior. On average use, the phone can last up to 31 hours, and even more with Extreme Battery Saver enabled. The phone supports 30W wired and 23W wireless charging, which isn’t the fastest but offers consistent, battery-safe recharging.
Samsung S24 Ultra Battery Experience
Samsung includes a 5,000mAh battery in the S24 Ultra. Though slightly smaller than Pixel’s, it performs better under intensive use thanks to Snapdragon’s efficiency. It supports 45W fast charging, 15W wireless charging, and reverse wireless charging to power other devices like earbuds or smartwatches. The S24 Ultra easily manages 32–34 hours of moderate use and recharges to 65% in about 30 minutes.
Who Wins in Battery?
For safety-focused, AI-managed battery usage, Pixel is excellent. But in terms of charging speed, overall endurance, and convenience, the Samsung S24 Ultra leads this round.
Price & Value for Money: Premium Price Tags with Different Priorities
When discussing Google Pixel 9 Pro XL vs Samsung S24 Ultra, the price difference plays a significant role in influencing purchase decisions. Both are premium flagship devices, but they come with slightly different pricing and value propositions.
Google Pixel 9 Pro XL
It is expected to be priced around $999 for the base 256GB model, with higher-tier versions costing up to $1,199 depending on storage. Google often bundles perks like Google One storage, YouTube Premium trials, or Pixel Buds discounts, making it more attractive to users invested in Google’s services.
Samsung Galaxy S24 Ultra,
On the other hand, starts at $1,299 for the base 256GB model, with prices going up to $1,599 for the 1TB version. Samsung offers significant trade-in deals and financing options, but the upfront cost is notably higher than Pixel’s. Also paying for additional features like the S Pen, enhanced materials like titanium frame, and broader camera versatility.
Google Pixel 9 Pro XL vs Samsung S24 Ultra battle doesn’t produce a single clear winner—it comes down to your specific priorities. Google offers a more AI-integrated, user-friendly experience ideal for photography lovers and tech minimalists. Samsung, on the other hand, delivers raw power, creative tools, and professional-level hardware that cater to high-performance users.
Choose wisely based on your lifestyle, but rest assured—both are among the best Android phones of 2025.
FAQs
1. Which phone is faster: Google Pixel 9 Pro XL or Samsung S24 Ultra?
The Samsung Galaxy S24 Ultra is faster in terms of raw performance due to its Snapdragon 8 Gen 3 for Galaxy chip and up to 16GB RAM, making it ideal for gaming and multitasking. The Pixel 9 Pro XL, powered by Google’s Tensor G4, is optimized for AI-driven tasks and intelligent efficiency, offering a smooth daily experience but not beating Samsung in raw power.
2. Which phone has a better display quality?
The Samsung S24 Ultra offers a larger and brighter 6.8-inch Dynamic AMOLED 2X display with 2600 nits peak brightness and Vision Booster 2.0, making it excellent for media consumption and outdoor visibility. The Pixel 9 Pro XL features a 6.7-inch LTPO OLED display with a focus on color accuracy and realism, great for content creators and users who prefer lifelike visuals.
3. Which camera system is better for photography?
The Pixel 9 Pro XL excels in AI-enhanced photography, offering superior point-and-shoot quality with features like Magic Editor 2.0 and Night Sight. The S24 Ultra, with its 200MP main sensor and 5x/10x zoom, is better for users who want pro-level control, detailed zoom shots, and extensive video options like 8K recording.
4. Which device has better battery life and charging speed?
The Samsung S24 Ultra slightly edges out with a 5,000mAh battery, 45W fast charging, and reverse wireless charging. The Pixel 9 Pro XL has a 5,050mAh battery with AI-optimized power usage, offering longer battery life in normal use but slower 30W wired and 23W wireless charging.
5. Which phone is more affordable?
The Google Pixel 9 Pro XL is generally more affordable, starting around $999, while the Samsung S24 Ultra starts at $1,299. If you’re budget-conscious but still want flagship specs, the Pixel offers great value.
6. Do both phones support software updates for the same duration?
Yes. Both devices now offer 7 years of software updates and security patches, with Pixel 9 Pro XL getting Android updates directly from Google first, and Samsung S24 Ultra receiving updates a few weeks later but with One UI enhancements.
7. Which phone is better for productivity and work?
The Samsung S24 Ultra is better suited for productivity with its built-in S Pen, Samsung DeX desktop mode, and advanced multitasking tools. While the Pixel is smooth and efficient, it lacks the added productivity hardware features.
8. Which phone is more durable?
The Samsung S24 Ultra features a titanium frame and Gorilla Armor glass, offering higher durability compared to the Pixel 9 Pro XL’s aluminum frame and Gorilla Glass Victus 2. Both are IP68 water and dust resistant.
9. Which device offers better AI integration?
The Google Pixel 9 Pro XL leads in AI features with on-device Google Assistant, Circle to Search, Live Translate, Call Screening, and AI image editing. Samsung has integrated Galaxy AI, which is powerful, but Google’s AI is more native and seamless across the phone.
10. Which smartphone is better for video creators?
The Samsung S24 Ultra supports 8K video, Pro Mode video tools, and HDR10+ recording, making it a better fit for video creators who want manual controls. The Pixel 9 Pro XL, provides great real-time HDR video with AI video boost, ideal for casual and social content creation.